New SunBelt Logo for Georgia State

Georgia State's new Sun Belt logo

The SunBelt unveiled their new logo today, giving each team a custom signature that designates them as a part of the conference.

Sunbelt Conference Logo:

Each team has that basic template, with their school colors filling the logo out to personalize it to that particular school.

For example, Georgia State’s logo:

Versus Arkansas State’s:


The SunBelt has been working with SME, incorporated in an attempt to separate themselves from competitors. This logo, along with the new slogan “Together We Rise”, is part of a aggressive rebranding effort.

“The unveiling of our new logo comes after months of review of how we wanted to express the ‘new’ Sun Belt Conference,” said Sun Belt Conference Commissioner Karl Benson. “It is a very exciting chance for us to display the opportunity and optimism that exists in the Sun Belt Conference as we move forward.”

The new logo goes into effect July 1st, 2013.


1 Comment

  1. I love that black isn’t a main GSU color, yet it’s in the new GSU-specific Sun Belt logo. LOL

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