Love is in the air, and nothing says “I love you” quite like buying your special someone a gift to show you appreciate them this Valentine’s Day. But what if that’s all your relationship is? Does the idea of a laid-back relationship based on material things interest you? If so, you may be interested in the popular sugar daddy scene in Atlanta.
A ‘sugar daddy’ is a term for an older male who offers money or gifts to a younger person in exchange for companionship. This could be anything from a pedicure to a new luxury car, depending on what caliber sugar daddy with whom you’re keeping company.
The sugar daddy phenomenon in Atlanta is here to stay. Atlanta currently ranks number one in the country for sugar daddies per 1,000 men. That’s right, we may not be number one in a lot of things, but we win where it counts!
You may often forget that Atlanta is a hub of successful men, but where there are successful men, girls are sure to follow. Along with these entrepreneurs and businessmen, there are colleges like Georgia State, Georgia Tech and Spelman that provide thousands of single girls with that sweet tooth. The supply is there and the demand on the men’s side is growing.
Chauntel Toomer, a senior at Georgia State, says that having a guy to buy her clothes and pedicures is nothing out of the ordinary. On what she sees in her sugar daddy, she said, “I don’t see our friendship going any further than just friends, but if he wants to spend money on me, I’m not going to turn it down.”
This seems to be ideal for many girls––the idea of free things with little to no relationship investment is very appealing. In the modern hookup culture, it is hardly taboo to have a sugar daddy, if not even respected in some social circles.
The sugar daddy culture in Atlanta is what I believe to be an untapped market with huge potential returns. The dating website SeekingArrangement.com conducted a recent survey on sugar daddies in Atlanta and reported that in 2013, the average sugar daddy was 39 years old and spent over $60,000 on various girls.
Retail stores should embrace sugar daddies in their stores through promotions and advertising. Things like discounted spa treatment packages, clothing sales targeted at this audience and even special services to make sure the sugar daddy shopping sprees go off without a hitch (and by hitch I’m talking about marriage).
A reported 33 percent of sugar daddies in Atlanta are already married. I’m not condoning infidelity, but the numbers don’t lie. Businesses should embrace these scandalous relationships and turn this sweet opportunity into a profit.
