One Shop at a Time, Auburn Avenue Invigorates Georgia State

Your desolate trek around Georgia State’s campus is about to become bit more engaging with the new shops that have been popping up on Auburn Avenue, such as ModernTribe, Arden’s Garden and Just Add Honey.The arrivals of these places is bound to generate a community-like vibe in the air surrounding Georgia State.

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PHOTOS BY BRITTANY GUERIN | THE SIGNAL

ModernTribe:

This store is laced from head to toe in Jewish artifacts and decorations. It is owned by people who are very passionate about their unique findings. They offer 10 percent off for all Georgia State students with a valid student I.D. So take a trip over to the cultural wonderland when walking back from class; you won’t be disappointed.

Jennie Rivlin Roberts lends her expertise on the new Auburn Ave. shop additions.

Q: Describe your establishment? When did you open?

ModernTribe grew out of our love for Hanukkah and the invention of No Limit Texas Dreidel.
Season after Hanukkah season we would search, hopeful to find cool, new Hanukkah decorations at the local Judaica shop.

We love Hanukkah because burning the candles in the window means more than just taking pride in our Judaism – it is symbolic of our freedom.

We took our friends’ advice in 2007 and manufactured “No Limit Texas Dreidel.” Then we searched high and low in America, Israel and Europe and found Jewish stuff and Judaica with a modern design aesthetic that are truly well-designed, clever and beautiful.

Our Atlanta store opened in June of 2014 as part of the Central Atlanta progress Pop Up Shop Project. We are excited to be a part of the Sweet Auburn Community and have decided to stay!

Q: What is unique about your establishment?

ModernTribe brings you meaningful Judaica and Jewish gifts that fit your personal style, help you express your Jewishness your way and proudly share traditions with friends and loved ones. Our aesthetic is modern, clean, timeless and beautiful. We provide a shopping experience like none of the other more traditional Judaica stores.

Q: What do you believe is beneficial about your location? About it being close to a university?

Because we have been online for 7 years, ModernTribe has a national presence. Being right on the new streetcar line gives us an opportunity to interface with our customers from all over the country. We value being in a bustling area with GA State students, Jewish and non-Jewish alike, who are curious and interested in learning about our culture, our heritage and our shop.

Q: What do you think about Georgia State Campus becoming more of a community by having more businesses open in the area?

A campus should be a live, study, work and play community. Having local shops nearby helps students to feel a part of their community. It is a symbiotic relationship in which the shops exist to provide services for the students and to provide an enhanced social and cultural experience and the students have a chance to support the local economy.

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PHOTOS BY BRITTANY GUERIN | THE SIGNAL

Arden’s Garden:

Arden’s Garden is a place where you are able to find healthy ways to live your life, they offer smoothies, salads and a lot of other products. Their main goal is for their customers to learn all they can about the ways to a clean lifestyle.

Paul Ywise, project manager for Arden’s Garden, lends his expertise on the new Auburn Ave. shop additions.

Q: Describe your establishment? When did you open?

We are hoping to be open in a month or a month and a half. Arden’s Garden had be around for over 20 years; it was started by Arden Inn. We are getting ready to open a store in Athens, which is our first store outside of Atlanta. We are excited about our Auburn Ave. store because it is in a historical building. Our mission is to promote health and wellness and part of that is making a good, simple product at a reasonable price.

Q: What is unique about your establishment?

What’s great about our juice products in the store is they haven’t been pasteurized. We distribute fresh product to our stores every day. We don’t add anything extra to it, everything on the label is what’s in it.

Q: What do you believe is beneficial about your location? About it being close to a university?

A chance to give college students something healthy; we know when they are at school they don’t always take the best care of ourselves. We have a product called a “Grand Slam” and they are four one ounce shots that you drink. Its a one ounce shot of wheatgrass, a one ounce shot of lemon juice, and a one ounce shot of cranberry juice, and a one ounce shot of ginger and its really good for you digestive system.

Q: Why would Georgia State students enjoy visiting your establishment?

A great place to come in and do something fun like a “Grand Slam.” It’s a great pace to get info about eating healthier and being healthier. We have some great salads that we also make, we have books and cds in the store. So it’s a place where you can get information in improving your life.

Q: What do you think about Georgia State Campus becoming more of a community by having more businesses open in the area?

The great thing about Atlanta is that its the little neighborhoods that make it up, so having a store in that area helps students feel like there are small businesses that want to invest in a community. It adds a personal flavor to it compared to just have a bunch of chain restaurants.

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PHOTOS BY BRITTANY GUERIN | THE SIGNAL

Just Add Honey:

It’s a quaint little place on Auburn Ave. that carry all things tea! They also have pastries to go along with favorite herb beverage. If you are a Georgia State student, you get 10 percent off. Also, they have “bring You Friend Fridays” where you buy one pastry and get the second one half off.

The just add honey tea company lends their expertise on the new Auburn Ave. shop additions.

Q: Describe your establishment? When did you open?

We are a loose leaf tea company. We offer a large variety of teas and accessories. We also carry locally roasted coffee. We opened June 2014.

Q: What is unique about your establishment?

Just Add Honey tea company is unique because we combine flavors from around the world with organic and local ingredients to offer the perfect cup of tea. And we have great music and awesome customer service.

Q: Why would Georgia State students enjoy visiting your establishment?

Just Add Honey Tea Company offers FREE WiFi, a quiet place to get work done, modern environment to meet a friend and cool events happen every week.

Q: What do you think about Georgia State’s campus becoming more of a community by having more businesses open in the area?

I think it’s great. It offers students the ability to explore and try new things that Atlanta has to offer without traveling too far. It’s a plus for the staff also. They are able to shop/run errands/etc with a convenience before work/during lunch/after work.

These places will convert Georgia State’s campus into a home. Student will start to visit the establishments more frequently because they each have a unique ora. With more and more small businesses opening in the area, the barron street of Auburn Ave. will become vibrant and alive!