Georgia Southern’s athletic department wanted to put an end to media outlets confusing their university with Georgia State and has prohibited the use of “GSU.”
Instead, the Georgia State rival will henceforth be officially known only as “GS.”
Earlier this month the Eagles athletic department sent out an email with info about alternate logos and changes to the school’s acronym, according to SB Nation.
“Also, please note the following from a branding standpoint:
The terms Georgia Southern University and Georgia Southern are university trademarks and their use should adhere to all standards of trademark use. Use of ‘GSU’ is prohibited. Simply use ‘GS’ on second reference if needed.”
GS’ athletics department said the university’s teams have been closer affiliated with GS, rather than GSU, for years, as Georgia State repped the title first.
