Tito “El Bambino” is one of the rare male artists who still sing about actual romance. His songs are soft and sexy, yet never treat women as mere sexual objects.
Lyrics are one thing, success is another. He’s worked with Daddy Yankee, The Luny Tunes, Victor Manuelle, and more, yet Tito “El Bambino” has made a name of his own. With all three solo albums, Top of the Line, It’s My Time and his latest El Patron debuting in the top ten on the U. S. Billboard Latin albums, not to mention the several top forty singles “Caile,” “Flow Natural,” “Siente El Boom,” “El Tra,” and his latest #1 song, 2009’s “El Amor,” Tito’s career is on fire.
Taking a bit of his own musical heat, Tito started his own production line, the successful On Fire Music. His 2009 album, El Patron has proven to make Tito just that. By mixing sounds of merengue, salsa, pop, r&b, hip-hop, and reggaeton (of course) Tito has made the best album of his short career and has led him to the top of his game, and the recent release of El Patron: La Victoria garnered even more acclaim for the singer/songwriter.
Through the years he worked with everyone from Daddy Yankee to salsa-star Victor Manuelle. On working with these various artists, Tito says “these guys have giving me different experiences…they are all good in their genre, (and) I have learned a little from everyone.”
Reggaeton peaked in 2005 with the release of the epic album Barrio Fino by Daddy Yankee, which lead to hits by Wisin Y Yandel, Hector “El Father,” and Tito “El Bambino” himself with his first solo top ten track “Calie.” Since then, at least in the U.S., reggaeton, while still popular, has taken a bit of a dive commercially.
Tito has a different take on the current state of reggaeton. “Reggaeton is getting bigger every day, and the fans and people that like reggaeton is growing really fast. Reggaeton is a movement that the Latinos feel connected with, and I can tell you that I am very happy with the support people are showing me” Tito says.
Tito’s sound, according to him, is greatly influenced by his “love for the music of Panama, because (it) is the music that I [grew up with], and I feel very identified with it”.
Tito gives much praise to God in his songs for his success, but that doesn’t mean he can’t be a big fan of his own work. “I like the ‘El Tra’, I like ‘Fans’ I love ‘Caile’ and ‘Flow Natural’, I like all of my songs… if I make a song that I don’t like, it doesn’t even make it to the recording studio, ” the star says.
A singer-songwriter, when it comes to the production of his music, Tito’s approach varies. “The songs get to my mind little by little, the song does not start as a song, and I get ready by doing a selection of words, getting ready to put a song together. Sometimes it will take me a month or sometimes the whole song will come to me in 5 minutes.”
Tito was nominated for a handful of 2009 Latin Grammys, including “Best Tropical Song” for “El Amor” and “Best Urban Album” for El Patron, but he went home empty-handed. More recently, President Obama has caught “Tito Fever,” inviting the reggaeton star to perform at the White House in celebration of Hispanic Heritage. He was among the Latino Elite, including Jennifer Lopez, Gloria Estefan, and Marc Anthony. Now, more than ever, it seems to be Tito’s time to be top of the line.
For more information, go to:
www.titoelbambinoonline.com
