Spring festival preview: Sweetwater 420 Fest

The Sweetwater Brewing Company, an Atlanta-based craft brewery, puts on a festival showcasing a variety of their beers.

This year the SweetWater 420 Festival will return to Candler Park April 19-21 with exciting new offerings along with some of the fans favorites.

Admission is free, but $5 a day for a drink wristband.

For the first time, 420 Fest is offering VIP tickets to anyone interested. The tickets are now selling for $150 until April 18.

According to Francesea Zeifman, Communications Manager, the VIP tickets will include: “A premier viewing area of the main stage; access to a furnished VIP lounge; a hammock hideaway; flushable climate-controlled restrooms; one meal per day; premium bar including discounted drinks; limited edition screen-printed poster for first 250 ticket purchasers; and drink tickets for a few free samples at The SweetWater Experience tent.”

Something also new this year is the SweetWater Experience.

“Throughout the weekend guests will have the opportunity to sit in on free sessions featuring a variety of topics to learn more about craft beer, beyond what is in the glass,” Zeifman said.

Known for their eco-friendly events and activities of all ages, Plant 420 returns with local, regional and national non-profit environmental organizations that will offer exhibits and workshops.  They promote green practices for the home and give back to a cause as well.

Along with the obvious drink choice, guests will also be able to enjoy music, dancing food and an artist market.

“SweetWater 420 Fest is a unique opportunity for us to blend entertainment with environmental awareness for the entire community to come together and enjoy,” said Jennifer Bensch, Festival Promoter and Principal at Happy Ending Productions. “We’ve worked hard to organize an exciting array of talented performers who embody the SweetWater culture, plus an engaging lineup of eco-friendly activities that will include a little something for everyone.”

Festival Lineup: George Clinton & Parliament Funkadelic, Robert Randolph & The Family Band, Ivan Neville’s Dumpstaphunk, Black Joe Lewis & The Honey Bears, Anders Osborne, Papa Grows Funk, Honey Island Swamp Band, The Mosier Brothers,  Earphunk, Deep Blue Sun feat. Yonrico Scott, Blair Crimmins & the Hookers,  The Bitteroots, The higher Choir, The Endless Energy

Not Allowed: Dogs, glass, coolers, outside Alcohol, outside food or drink, pets, illegal drugs, fireworks, unlicensed vending of any kind, no weapons, umbrellas, chairs.